Promoted by the Assessorate for Development and Innovation of the Comune of Naples, the Convention “Doing business in World 2.0. Opportunities in the light of the state of the art” offered a wide gamut of experience and competence for understanding and not submitting to the dynamics of the ongoing revolution.

In this sense there was a meeting of experts, innovators and entrepreneurs, mostly Neapolitans, who have not only managed to understand the possibilities of the web 2.0 but who have successfully managed to benefit from them, like Massimiliano Canestro, leader of the multi-award winning “SMS Engineering”, Nino Ragosta, founder of the  highly clicked site “” and Stefano Consiglio, the mind behind the “Angeli per viaggiatori”, the most explosive travel community on the web.

The objective of the meeting was to promote change, starting from all the capabilities of “making networks” for sharing and exchanging information and knowledge.  At the conclusion a new initiative was launched: soon to start up in Naples is the “Workshop for the feasibility of a permanent observatory for digital entrepreneurs”, promoted by RAI Nuovi Media, the Fondazione Mediterraneo and Impresa e Innovazione.

Mario Raffa, Assessor for Development and Innovation of the Commune of Naples, referred to the coincidence with the bicentenary of the Neapolitan Engineering School (founded 4th March 1811).

The contributions of Michele Capasso and Amedeo Lepore were especially interesting.

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