THE CAMPANIA OF EMOTIONS

The "CAMPANIA OF EMOTIONS" project is carried out by the United States of the World for the "MUSEUM OF PEACE - MAMT".
The goal is to globally promote the extraordinary beauties of the Campania Region - environmental, artistic, archaeological, architectural, monumental, social, human, etc. - through "emotional" videos, a World Heritage Site, which have the value of "exceptionality": both for the high quality of the videos - made in high definition 4K - and for the particular shooting technique, music and other details « unique » destined to last over time and to constitute an irreplaceable didactic, informative and promotional tool of the Region.
In this way, a "collection" of videos in several languages ​​is created over time, intended to testify the heritage of Campania on special video platforms, portals, websites and social pages.
Particular attention has been paid to the inland areas of the Campania region: from Sannio to Irpinia, from Terra di Lavoro to Cilento, from the Miglio d’Oro to the nature and archaeological parks.

WATCH THE VIDEOS ON OUR PLATFORMS IN 3 LANGUAGES BELOW

LA CAMPANIA DELLE EMOZIONI

THE CAMPANIA OF EMOTIONS

LA CAMPANIE DES EMOTIONS

On the occasion of the debut of the "Peace is Action" project (created with the contribution of the Campania Region L.7-2003), the inauguration ceremony was held for the space at the Museum of Peace - MAMT dedicated to "THE CAMPANIA OF EMOTIONS: PEACE IS CULTURE" with an adjoining multimedia platform. 
Welcomed by the president of the Fondazione Mediterraneo, Prof. Michele Capasso, and the director of the museum, Dr. Pia Molinari, the event was attended by the Campania Regional Councillor Armida Filippelli, representatives of the Campania Region, the Italian Government, local communities, countries and international institutions, including the Prefect of Naples Michele di Bari, the Secretary-General of the United Nations Miguel Àngel Moratinos and others.
Located on the ground floor of the Museum of Peace - MAMT and overlooking the central Piazza Municipio, the dedicated space includes two immersive rooms with large video walls and interactive screens where it is possible to view - in 4K high definition and with surround sound - emotional videos on the great cultural attractions of the Campania Region: from Vesuvius to Paestum; from Cilento to Pompeii; from the Certosa di Padula to Baia sommersa; from Herculaneum to Cuma; from Capri to Ischia and Procida; from Naples to Salerno, Benevento, Avellino, Caserta; from the Amalfi Coast to the Sorrento Coast; from the Mediterranean diet to bread and the art of the pizzaiuolo.
This space also hosts the exhibition FRANCIS, THE POPE OF ALL PEOPLES.
The space will remain open until 30 November 2025.

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After visiting sites in the historic centre of Naples, delegates to the UNESCO International Conference "Cultural Heritage in the 21st Century" were welcomed to the Peace Museum by the Secretary-General Prof. Michele Capasso and other members of the institution.
The delegates were impressed by the beauty of the site, the emotional heritage of mankind, and by the 4K videos on the UNESCO HERITAGE sites made as part of the programme "THE CAMPANIA OF EMOTIONS".

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Presented in the auditorium of the Archaeological Museum of Naples the Directory of interventions financed by the POR Campania FESR 2014-2020 Action 3.3.2. Cultural and creative enterprises (CCIs) are an essential tool for fuelling local development processes. As the European Commission has recognised, they play a crucial role in increasing the attractiveness of territories, since the promotion for commercial purposes and the development of cultural infrastructures and services favour sustainable and inclusive development processes.
It is on the basis of these considerations that the Campania Regional Council has approved the issuing of a specific public notice for the granting of incentives aimed at supporting businesses operating in the areas of 'Culture Production System' and 'New Products and Services for Cultural Tourism', with a total allocation of EUR 15.5 million, to be allocated from the POR Campania FESR 2014-2020. The maximum amount of the contribution granted was, for the first sphere, 80 per cent of the eligible expenses, and for the second, 60 per cent of the expenses; the maximum amount of the contribution granted is EUR 200,000.
The action therefore made it possible both to support existing enterprises operating in the cultural sector, aiming at strengthening them and renewing their entrepreneurial base, and to nurture new enterprises engaged in technological experimentation or with other sectors such as manufacturing and tourism.
Among the co-financed projects is 'THE CAMPANIA OF EMOTIONS' by the Fondazione Mediterraneo per il Museum of Peace - MAMT.

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From 27 to 30 October 2021, the Fondazione Mediterraneo hosted media representatives from various countries for the promotion of the videos of the Museo della Pace - MAMT made with the contribution in support of interventions, activities and services aimed at the development, promotion and valorisation of Museums and Collections of local authority and local interest, financial year 2021 (L.R. 23 February 2005, n.12 and reg. att. N.5 of 18.12.2006)".
The first video, "PINO È TERRA MIA", is about 120 minutes long and shows the entire path of Pino Daniele's life and career as a musician with the fundamental underlining of the link to his homeland. From "Napul'è" to "Terra mia", the fundamental stages are retraced - with the historic concert in Piazza del Plebiscito on 19 September 1981 - so as to represent the value of an example for the new generations.
The second video, entitled "PROCIDA THE ISLAND OF EMOTIONS", recounts "the island that doesn't isolate", a cultural laboratory of social happiness, and focuses the story on "The island of inspirations", "The island of cinema", "The island of mysteries", "The island of peace" and, finally, "The island that is the Italian capital of culture for the year 2022".
Procida therefore presents itself as a subversive capital of culture because it is capable of questioning (subverting) our conception of space and the connections that structure it. This is the challenge of a video that not only has a documentary value but also highlights the island as a place of exploration, experimentation and knowledge, a model of contemporary cultures. The island of Procida is the elsewhere par excellence, it hides treasures or is a destination for escape, an expedient in the search for happiness. The island of Procida is a kingdom of doubles: opening/closing, welcoming/exclusion, freedom/reclusion, connection/distance.
Great appreciation from the representatives of various countries present - including the Tunisian ambassador to Italy, Minister Ben Achour and the Kyrgyz ambassador to Italy Taalay Bazarbaev.

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